<ul data-eligibleForWebStory="true">Plaid, known for data connectivity, now focuses on financial analytics and digital experiences.CEO Zach Perret aims for Plaid to be 'the analytics platform for financial services'.Plaid evolves to solve complex problems like fraud, credit scoring, and payments analytics.Regulatory uncertainty, like around Rule 1033, poses challenges in the U.S.Consumer data ownership and access remain core for Plaid amidst regulatory concerns.Plaid seeks to simplify finance processes by eliminating manual, slow tasks.Agentic AI potential challenges in the finance sector discussed by Perret.Plaid's multilayered approach includes data provision, analytics, and action-enabled insights.The company focuses on identity verification and credit underwriting, expanding beyond developers.Plaid aims to facilitate seamless transfer of identity and trust across financial platforms.