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PlayShifu’s Revenue Crosses INR 100 Cr Mark In FY25
- PlayShifu, a Bengaluru-based AR-driven toys and games startup, saw its revenue surpass the INR 100 Cr mark in FY25, with an operating revenue of INR 110 Cr.
- The startup's EBITDA loss decreased by 50% to INR 6 Cr, while its net loss dropped by 42% to INR 12 Cr in FY25.
- Founded in 2016, PlayShifu focuses on creating educational tech toys for kids aged 4-11, integrating physical and digital elements to teach STEAM concepts.
- 45% of PlayShifu's customers continue engaging with its products after six months, which is considered high in the toy industry.
- The startup's main markets are the US and India, with the US contributing 50% of its revenue and India 25%.
- While PlayShifu offers products in 40 countries, it prioritizes the US and India markets.
- The startup's products are available online on platforms like Amazon and offline through partnerships with stores like Barnes & Noble.
- PlayShifu aims for an operating revenue exceeding INR 200 Cr and EBITDA profit of INR 8 Cr in FY26, along with plans to raise $12 Mn to $15 Mn by 2025.
- In previous funding rounds, PlayShifu secured $6 Mn and accumulated over $41 Mn in total funding.
- The cofounder mentioned that the startup would make EBITDA profitable by August 2024.
- PlayShifu's products are designed by a team of educators, technologists, and designers, focusing on teaching coding, maths, language, geography, and music.
- The startup sells products on platforms like Zepto and Swiggy in India, with a smaller contribution from quick commerce.
- While expanding, PlayShifu plans to have its products available in a large US retail chain by the end of this year.
- PlayShifu's future goals include revenue targets for FY26, EBITDA profit expectations, and raising additional capital by 2025.
- The startup has raised funds from investors like Inflexor Ventures, Chiratae Ventures, Bharat Innovation Fund, and Athera Ventures Partners.
- The startup's revenue growth and strategic development indicate a positive trajectory for its business operations.
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