Microsoft’s startup era was focused on developing software for personal computers, which at the time did not exist in the ’70s.David Marquardt, Microsoft’s first outsider investor, details the importance of the team behind Microsoft’s success.Microsoft was one of the first enterprises to charge for desktop computing software.Microsoft famously struck a deal with IBM that not only got the IBM PCs, but also created a platform that was cloned around the world.Microsoft’s choice to move to Seattle was to a get competitive advantage in the job market for programmers and for home reasons.It became Microsoft’s town, even after Amazon was established and growing, and is only recently becoming Microsoft’s and Amazon’s town.The Seattle job market allowed fewer startup companies, and had a sizable engineering force from the University of Washington.Microsoft’s culture in its early days was very hard-charging, which historically was a culture that drove women out of technical roles in tech.Success comes with the support of more mainline institutions; the new economy grows on old-economy foundations.Microsoft has done so much to define Greater Seattle, despite being a company town, first of timber and then Boeing.