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Economic Times
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Pop-ups, ads, banners and games: How quick commerce app designs have changed
- Quick commerce app designs are resembling TV news channels with ads, pop-ups, and banners, causing consumer dissatisfaction.
- 62% of survey respondents noticed an increase in visual elements on quick commerce apps.
- Users find the cluttered app screens challenging for navigation and prefer simpler interfaces.
- Market leader Blinkit's interface is perceived as less cluttered by users.
- Apps like Zepto and Instamart have been criticized for increased pop-up ads and graphics.
- The inclusion of more graphics, games, and sponsored content aims to retain consumers and drive profitability for quick commerce apps.
- Increased discounts, sponsored posts, and advertising revenues are key strategies for quick commerce platforms.
- Quick commerce apps are evolving into marketplaces, expanding to tier-2 and tier-3 cities, and focusing on improving user experience.
- Some users and experts are wary of the tactics used by quick commerce apps, such as 'dark patterns,' to boost sales of non-essential items.
- The industry is balancing between offering a wide assortment of products and maintaining a clean user interface for better user engagement.
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