Porsche is shifting its focus towards hybrid options instead of fully electric vehicles after initial plans for 80% electric sales by 2030 appear unrealistic due to market developments.
Taycan sales have dropped globally, partially attributed to slow electric mobility ramp-up, but Porsche is still expanding its range of EVs, including the new all-electric Macan.
Porsche will introduce more hybrid models, with combustion and EV versions of the Panamera and Cayenne planned to coexist into the 2030s, while a new hybrid SUV model series is under consideration.
Porsche is restructuring around a target of 250,000 annual sales, emphasizing 'value over volume', cutting workforce, and aiming to make more money by selling fewer cars, with hybrids playing a significant role in the future lineup.