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Porter’s 10-Year Grind: From Intracity To An INR 2.8K Cr Pan-India Logistics Business
- Porter was founded in 2014 by three IITians with a vision to 'uberise' logistics and bring innovation to India's hyperlocal delivery business.
- The startup caters to both B2B and B2C segments, offering services like enterprise-level goods movements, packers-and-movers, and intercity courier services.
- Porter became India’s second unicorn in 2025 with a significant funding round, aiming to expand to more Indian cities and overseas markets.
- The company plans to increase its SME customer base, incorporate more electric vehicles, and achieve profitability in the current financial year.
- Porter's revenue growth has been substantial, with a strategic focus on efficiency and technology-driven solutions.
- The startup's core thesis was asset utilization, aiming to improve efficiency by connecting demand and supply using technology.
- Porter evolved through different phases, gradually introducing technology to automate operations and improve customer experience.
- The company diversified its service offerings to include various vehicle categories and expanded into intercity courier and parcel services.
- Porter's success in intracity logistics is attributed to deepening service offerings and enhancing customer experience through technology.
- Challenges ahead for Porter include scaling EV adoption, competing with new entrants, and maintaining service quality while scaling operations.
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