<ul><li>User journey mapping can often be a superficial exercise that doesn't truly address users' needs.</li><li>The process of creating elaborate user journey maps can sometimes act as a distraction from the actual user problems.</li><li>The author highlights their experience in creating expensive yet ineffective user journey maps during a B2B project management platform development.</li><li>The article emphasizes the importance of focusing on real user needs rather than elaborate and costly mapping exercises.</li></ul>

Post 6 of PMPrep series: The PM’s Secret Weapon — User Journey Mapping That Actually Works

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