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Post-churn UX could be your silent growth lever: Here’s how

  • Investing in post-churn user journeys can offer surprising ROI by winning back churned users.
  • Strategies to win back churned users involve nudging them to return and making them stick.
  • Nudging users to come back includes sharing what's new, using case-sensitive communication, and retargeting ads.
  • Winning over returning users requires nailing the reactivation experience and offering special discounts.
  • Understanding why users churned can help improve post-churn UX with better messaging and targeting.
  • Post-churn UX is worth it for products that offer long-term value and have a high margin per customer.
  • Deciding to invest in post-churn UX involves evaluating metrics like churn rate, re-engagement, retention, and cost.
  • Calculating the ROI on winback actions is essential to determine the effectiveness of post-churn UX investments.
  • Invest in post-churn UX if there is a 300% ROI, otherwise focus on core product development to avoid churn.

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