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PPC Campaigns That Work: Strategies to Reduce ACoS and Boost Sales
- Amazon pay-per-click advertising (PPC) is a paid advertising model. You bid on specific keywords to display products prominently across the website. Amazon PPC can help boost product visibility, increase sales, and outshine competitors. There are three types of Amazon PPC ads: Sponsored Products Ads, Sponsored Brands, and Sponsored Display Ads. Amazon PPC management is an ongoing process that requires regular monitoring and optimization. Poorly targeted keywords, unoptimized listings, overbidding, disengaged viewers, wasted opportunities and narrow market are some common pitfalls to avoid. Amazon PPC is a powerful tool but needs a well-planned approach for a successful campaign.
- There are several ways to advertise on Amazon with Amazon Ads, whether you sell on its marketplaces or not. You can find the right option for your business via the Amazon Ads Academy, earn badges to prove your advertising skills via the Amazon Ads Certifications program, and eventually learn how to optimize Amazon ads to maximize your returns.
- You bid on specific keywords to display products prominently across the website. There are three types of Amazon PPC ads: Sponsored Products Ads, Sponsored Brands, and Sponsored Display Ads. Sponsored Products ads promote individual products and show up in search results and product detail pages. Sponsored Brands showcase a brand (logo, headline, product line) rather than a specific item at the top of search results.
- Sponsored Display ads can be displayed both on and off Amazon and are useful for re-engaging customers with a headline or side banner, but only if you’re a registered brand or vendor.
- Amazon PPC management is an ongoing process that requires regular monitoring. Find the right ad type and keywords, refine your targeting and budget, optimize your listings for maximum impact. Monitor ACoS, CTR, and Conversion Rate. Test different ad formats and creative elements that pertain to your products and business and plan your campaigns around peak shopping periods. Avoid common pitfalls such as poorly targeted keywords, unoptimized listings, overbidding, disengaged viewers, wasted opportunities, and narrow markets.
- It’s only with effective keyword research for Amazon, the right kinds of ads, optimized listings, data-driven insights, and well-run campaigns that you can maximize your ad investment and drive consistent growth.
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