Prada plans to launch a limited-edition Kolhapuri-inspired collection in collaboration with local artisans.
The collection will be made in India and a technical team from Prada will visit India to identify local supply chain partners.
Prada has committed to including 'Kolhapuri' in all publications and meeting geographical indication requirements before commercializing the collection.
MACCIA has requested Prada to expand the collaboration to include other heritage crafts beyond Kolhapuri chappal.