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Paultan

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Price war caused by Chinese automakers impacts Malaysian OEMs, vendors, used car market – Proton

  • Chinese automakers initiating a price war have significant consequences for the Malaysian automotive industry, particularly for local OEMs and vendors
  • Discounts offered in the price war negatively impact local vendors and distributors, leading to increased stockpiling and a wait-and-see approach from customers
  • The price war also affects the used car market, as significant price cuts lower the resale value of cars and make customers more likely to purchase new vehicles
  • Local OEMs struggle to compete in the price war due to higher operating costs, urging them to offer discounts and promotions to offset market prices

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