Chinese automakers initiating a price war have significant consequences for the Malaysian automotive industry, particularly for local OEMs and vendors
Discounts offered in the price war negatively impact local vendors and distributors, leading to increased stockpiling and a wait-and-see approach from customers
The price war also affects the used car market, as significant price cuts lower the resale value of cars and make customers more likely to purchase new vehicles
Local OEMs struggle to compete in the price war due to higher operating costs, urging them to offer discounts and promotions to offset market prices