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Prime Day Could Be ‘Quite a Test’ for Tariff-Rattled Consumers

  • Amazon's Prime Day event this year could provide insight into consumer spending habits amidst the ongoing U.S. tariffs and trade war.
  • An analyst forecasts $23.8 billion in online sales from Prime Day for Amazon and other U.S. retailers.
  • A survey indicates that 25% of U.S. shoppers plan to skip Prime Day due to tariffs, while 57% will pay closer attention to prices.
  • Consumer optimism about tariffs varies, with some consumers prioritizing affordable prices over American-made products.

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