<ul data-eligibleForWebStory="false">Amazon's Prime Day event this year could provide insight into consumer spending habits amidst the ongoing U.S. tariffs and trade war.An analyst forecasts $23.8 billion in online sales from Prime Day for Amazon and other U.S. retailers.A survey indicates that 25% of U.S. shoppers plan to skip Prime Day due to tariffs, while 57% will pay closer attention to prices.Consumer optimism about tariffs varies, with some consumers prioritizing affordable prices over American-made products.