<ul data-eligibleForWebStory="false"><li>Amazon's Prime Day event resulted in over $24.1 billion in U.S. e-commerce sales, marking a 30.3% year-over-year growth.</li><li>Generative AI-driven retail traffic surged by 3,300%, exceeding expectations and showcasing increased consumer interest in AI-powered shopping assistants.</li><li>Other major drivers of U.S. e-commerce sales during Prime Day included paid search, social media influencers, and top categories like appliances, electronics, and books.</li><li>Prime Day sales initially started down year-over-year but increased significantly on the third day, possibly due to shoppers waiting for deeper discounts.</li></ul>

Prime Day event drove over $24B in U.S. e-commerce sales, gen AI traffic was up 3,300%

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