Several retailers, including Walmart, Target, Best Buy, and Wayfair, are running competing sales alongside Amazon Prime Day this week.
While Amazon Prime still offers many top deals, competitors have comparable discounts on popular items, suitable for non-Prime members or those preferring other retailers.
Key ongoing sales include Walmart's Deals event (up to 50% off), Target Circle Week (up to 40% off), Wayfair's Four-Day Flash Sale (up to 70% off), and Best Buy's Black Friday in July event.
Other retailers like The Home Depot, Macy's, and Saatva are also offering significant discounts, with Amazon Prime remaining a top choice for overall deals this week.