<ul data-eligibleForWebStory="false"><li>Amazon's Prime Day sales reportedly dropped 41% on the first day of the event compared to the previous year's two-day event.</li><li>Momentum Commerce's founder mentioned that consumers may be delaying purchases during the longer event to wait for better deals.</li><li>Amazon extended Prime Day to allow shoppers more time to discover deals, with more items being offered at 50% off or more than last year.</li><li>Adobe reported that Prime Day's eCommerce spend exceeded Thanksgiving 2024's figures, with a significant percentage of sales from mobile devices.</li></ul>

Prime Day Loses Its Spark as Sales Nosedive 41%

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