Privacy in the digital age is a complex and dynamic concept, constantly evolving due to the vast amount of personal information collected through social media and online platforms.
Various theories exist on the definition of privacy, with different perspectives on the importance of protecting personal information from misuse by companies and third parties.
The misuse of personal data, as seen in the Facebook-Cambridge Analytica scandal, highlights the challenges in understanding and controlling the extent of data collection by online services.
To protect privacy, measures such as implementing clearer privacy policies, laws, self-regulation efforts, and privacy-enhancing tools are essential in minimizing the collection of sensitive metadata.