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Designweek
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Proactive, honest and bold – what does a great client relationship look like?
- Jonathan Kirk, the founder of Up to the Light, emphasizes the importance of client relationships in design agencies, considering it a significant differentiator.
- Client pressures include time constraints, resource limitations, and the need to do more with less in a rapidly changing environment.
- Agencies need to shift from passive account management to actively driving projects to support clients better in today's demanding landscape.
- Clients seek agencies that can offer broader perspectives, share relevant learnings, and foster proactive, partnership-oriented relationships.
- Proactivity, good communication, and strong account management are crucial for agencies to meet client expectations and maintain a sense of partnership.
- Client development plans focusing on trust-building and value creation are essential for strengthening client relationships.
- Clients value proactive agencies that focus on improving existing solutions over introducing entirely new ideas.
- Agencies must demonstrate expertise, assertiveness, and strategic thinking to enhance client relationships and drive projects effectively.
- Continuous proactivity, curiosity, and knowledge-sharing with clients are key factors in becoming their trusted advisors.
- Effective client engagement can lead to improved client retention, expanded business opportunities, and overall agency growth.
- Great client service and consistent client development are vital for long-term success in design agencies, surpassing the importance of creative output.
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