<ul><li>The client wanted a quick turnaround for developing the Lyxos mini-brand.</li><li>Mood boards were created to establish the brand's desired minimal, black and white aesthetic.</li><li>Two brand directions were developed, one focusing on simplicity and scalability, and the other incorporating geometric shapes and patterns.</li><li>The chosen brand direction incorporates line icon system, geometric illustrations, and line patterns, giving a professional yet tech-inspired vibe.</li></ul>

Process Breakdown: Developing a mini-brand for Lyxos.

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