<ul data-eligibleForWebStory="false"><li>Confidence is not the goal of product discovery; clarity is crucial.</li><li>Rob Fitzpatrick's book, The Mom Test, emphasizes asking better questions to avoid deceptive feedback during discovery.</li><li>Common pitfalls in discovery include taking sales excitement at face value, relying on compliments over behavior, and mistaking internal enthusiasm for external need.</li><li>Effective discovery involves asking about specific past behavior, listening for commitment, being comfortable with silence, understanding priorities, framing hypotheticals around real trade-offs, and asking about the buying process.</li></ul>

Product Discovery the Right way

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