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Product Discovery Training Wheels

  • When working on your own ideas, it's essential to explore problems that cause immediate urgency and align with strong emotional pain points or remove the worst part of the task.
  • In product discovery, balance past, current, and future pain points to solve for the present first but keep an eye on enduring opportunities.
  • Start with a hypothesis, but be ready to pivot based on what you learn.
  • Don't assume that your experiences and assumptions reflect the wider audience. Keep an open mind while interacting with potential users to gain valuable insights.
  • Avoid defining the problem too narrowly, as you might miss what your potential user truly cares about.
  • Before diving into building a prototype, ask yourself key questions about the problem space's viability.
  • Problem discovery is a journey that requires curiosity, patience, and a willingness to challenge your assumptions.
  • Solving for the needs of your target audience includes balancing current needs with future opportunities.
  • Quality often takes a back seat when prioritizing throughput at early-stage startups, causing projects to be pushed forward to produce an output.
  • Sunk cost fallacy can set in even when projects are not working, but cash burn can be more tangible early on.

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