The shift towards using AI tools for building real, production-grade software is giving rise to a new kind of builder known as the Product Maker, who doesn't fit into traditional roles but understands software and user experience.
Product Makers employ 'vibe coding', working alongside AI tools to quickly translate design intent and user flows into functional code, reducing friction and enabling rapid idea realization.
Although working in cross-functional teams remains essential for product development, Product Makers can now test ideas, prototype features, and propose solutions with real code before involving the full team, leading to better alignment and time efficiency.
The use of AI tools, like those mentioned, empowers Product Makers to not just manage features but build them, leveraging these tools to interact with modern product building blocks, debug, test, and ship software effectively.