<ul data-eligibleForWebStory="true"><li>Chop-Rite is a food ordering platform offering customizable meals based on user preferences and health needs, aimed at addressing the lack of personalized options for individuals with dietary restrictions or health concerns.</li><li>The platform aims to convert existing users into paying customers by focusing on advanced filtering, personalization, and real-time support from chefs and nutritionists alongside business objectives.</li><li>The global healthy meal delivery services market is expected to grow significantly by 2025, with meal-kit delivery markets forecasted to expand, emphasizing the demand for convenient and nutritious eating options.</li><li>Despite promising market trends, many existing healthy food ordering apps struggle to provide truly nutritious choices, highlighting the importance of Chop-Rite's user-centered approach towards customizable, health-aligned meals tailored to specific needs, particularly focusing on African audiences.</li></ul>

Product Management Capstone Project II-Case Study: CHOP-RITE APP

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