<ul><li>Product Management can help founders chart a path that is realistic, purposeful and supportive of their ultimate mission and vision.</li><li>Founders often don’t have much prior success, limiting their lessons learned.</li><li>Start-ups need to get inside the way their users operate and what they’re trying to accomplish.</li><li>Founders need to evaluate the greater impact of suppliers, workflows, and complementary technologies.</li><li>Real user insights support a start-up toward meaningful milestones in a successful product journey.</li><li>Funding is a big rock that most founders and start-up teams stumble over sooner or later.</li><li>Product Managers are built precisely for the role of encouraging a start-up and acting as a product shepherd.</li><li>It’s about jobs-to-be-done.</li><li>Thinking like a PdM encourages founders to enlarge their point of view through engagement and curiosity about people.</li><li>Every product will have both users and buyers who often have vastly different wants, needs, and expectations.</li></ul>

Product Management for Start-ups

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