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Product Manager, Product Owner, and Scrum Master — Who Does What in a Scrum Team?

  • In a Scrum team, the Product Owner (PO) turns users' needs into a prioritized list, communicates with stakeholders, and translates customer pains into user stories.
  • The Product Manager (PM) sets the long-term direction, coordinates with the rest of the company, and seeks growth opportunities.
  • The Scrum Master facilitates Scrum events, removes roadblocks, and promotes Agile values like continuous improvement and collaboration.
  • Blurring the lines between roles can lead to missed priorities, lack of coaching, and a deterioration of the Agile process.

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