Product managers are the bridge between different departments- engineers, salespeople, customer-service agents etc. The role has gained significant power, polarization, and recognition. While some refer to them as mini-CEOs, others believe it is one of the most useless roles in tech. The role is considered necessary since engineers and developers have less time to figure out what is actually useful. Companies in Silicon Valley are now reconsidering the role of product managers. However, according to McKinsey, creating a comprehensive product-management function is among the most important things a company can do to grow its software business faster.
The product manager became popular in the expanding world of tech to translate customer needs into technical features. This has created friction, as employees struggle to understand what the product manager is requesting. The PM has now become the center of everything since sales, marketing, and customer success often have opposing needs. A good product manager can empathize with all stakeholders and bear the burden of understanding what tech the market needs.
The average salary of a product manager in the US is $160,000, higher than software developers' and tech marketing specialists' average. Product management is considered a path into tech for people with an MBA or consulting background. It's also become a female-dominated field, with 35% of women working in product management.
Some women in product management have faced sexism, with people responding to a poolside TikTok posted by two women PMs with harsh comments. The suspicion of their role's utility could be rooted in sexism. However, companies like Airbnb and Snap are questioning the role of product managers in decision-making.
As engineering tasks could become redundant in the era of AI that could be a boon for PMs, the demand for PMs is set to increase. The revenge of the PMs is coming, predicts Frank Fusco, CEO of the software company Silicon Society. Pichai, a former product manager, stated last month that more than a quarter of Google's new code was created by AI.