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Product Optimization: Too much UI can break your UX

  • Adding empty and disconnected features that bypass or distort the backlog turns your product into a 'Frankenstein' that pretends to be agile — but isn’t.
  • Prioritization often gets neglected, leading to empty features, unproductive teams, ghost sprints, and outraged stakeholder calls.
  • The uncertainty of an investment will never disappear, but frameworks like the Eisenhower Matrix can help prioritize activities.
  • A product should be user-centric and prioritize functions, delivering increments to the customer, collecting feedback, and validating before launching.

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