<ul><li>Product thinking refers to an intuitive ability to know which direction to take when facing a challenge.</li><li>To enrich this view, we can refer to McKinsey’s 3 Horizons model that helps us think about innovation in a scalable way.</li><li>Adopting a more continuous exploration and dynamic product adaptation approach allows for better response to market changes and user needs.</li><li>The focus should always be on solving real problems and developing solutions that truly meet emerging market needs.</li></ul>

Product Sense: Beyond Frameworks and Focusing on Real Problems

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