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Product Vision: Statement, Examples and Templates in 2025
- A product vision clearly outlines a company’s core objective and what it wants to deliver to its customers.
- The product manager is responsible for developing the product vision, seeking feedback from all product team members.
- Product vision, product vision statement, and Agile vision are interchangeable terms with the same meaning.
- The best product vision helps visualize the product's state in 5-10 years, not just its current form.
- Product vision is essential for product strategy, ensuring clarity, and alignment within the product team.
- Having a clear product vision prevents issues and helps in achieving goals effectively.
- Product vision unifies the team, motivates stakeholders, and fosters company identity and innovation.
- The product vision allows long-term planning, enabling companies to set milestones and explore future product iterations.
- Product managers collaborate with stakeholders, product owners, and team members to define the product vision.
- Steps to create a product vision include asking questions, market research, defining the product, seeking feedback, and keeping it brief.
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