Crowdfunding campaigns help with market validation, publicity, and raising cash.
Pebble's story showcases the risks of turning down high offers and the importance of careful decision-making.
Crowdfunding provides an indication of whether there is enough demand for a product idea.
Glenn Fleishman's article provides a deep dive into crowdfunding, while Stripe offers a guide, and Carlos Gonzalez de Villaumbrosia shares insights from a product manager's perspective.