Software development is an ongoing process, not a one-time event, and requires adaptation and flexibility.The desire for certainty in project management often leads to ignoring the challenges and uncertainties in software development.Building software is complex and different from constructing physical structures like skyscrapers, as it involves constant change and adaptation.Product management is challenging due to the ever-changing user needs, business contexts, and market dynamics.Success in product management relies on collaboration with various experts and the ability to adjust course as needed.Uncertainty is inherent in software development, and acknowledging it is crucial for effective product management.Lessons about the nature of software development, uncertainty, and the role of product management need to be continually reinforced.Transformation should not be treated as a project but as an ongoing, adaptive process to increase the chances of success.Clarity and effective communication are essential for product managers to succeed in collaboration and achieve satisfaction.Product management coaching and continuous learning are valuable tools for product professionals aiming for success.