<ul><li>Amazon faced GPU shortages, leading to project delays in its retail division.</li><li>In response, Amazon launched Project Greenland to manage and allocate GPU supply.</li><li>Efficiency and ROI now determine internal GPU allocation at Amazon.</li><li>The company has created a more structured process for GPU requests.</li><li>Amazon now demands data and ROI proof for every GPU request.</li><li>The company's retail unit has full access to AI processors through AWS.</li><li>Project Greenland ensures shared GPU capacity and maximum utilization.</li><li>Amazon plans to invest $1 billion in GPU-powered AI projects.</li><li>The company aims to optimize cluster utilization and reduce idle capacity.</li><li>AI investments contributed to $2.5 billion in operating profits for Amazon last year.</li></ul>

'Project Greenland': How Amazon overcame a GPU crunch

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