A naukri.com initiative
Department of Product
1M
152
Image Credit: Department of Product
Proprietary Excellence
- Proprietary technologies have become one of the most powerful ways tech companies can defend themselves against competition and assert their position as market leader. The technology started life as an internal tool called ABBA which included experimentation capabilities and feature flagging. Confidence helps to assess proposed product decisions and limit the number of incorrect product decisions. Success metrics, guardrail metrics, deterioration metrics, and quality metrics are four types of metrics used by Confidence. Spotify is using this technology to run thousands of concurrent experiments across virtually all parts of its business.
- Pinterest’s Canvas is a text-to-image foundation model for enhancing existing images and products on the platform. The model can transform 2D product images into immersive 3D representations, change the background of product photos without altering the product itself, and integrate products into various digital backgrounds while maintaining the product’s integrity. This new technology opens up a bunch of different new opportunities. The Canvas model can be used to take two interior design styles (Japandi and Maximalism) and apply them to a single object, such as a dining chair.
- Another proprietary technology is Uber’s design component management system. It goes beyond simply tracking component usage and includes design strategy mapping, integrating measurement and performance metrics, and identifying redundancies. The system is also intended to streamline design processes and reduce dissimilarity in design decision making across the organization. It enables Uber designers to stay organized and speed up the design process while also giving designers the flexibility to work on a product in a modular format.
- The rise in generative AI models capable of creating images that don’t exist is the newest wave of proprietary technology in the industry. Pinterest is one of the market leaders using generative AI models in their technology stack. Pinterest engineers have built generative AI models that don’t create images from scratch but can alter or improve existing ones, such as with their Canvas model.
- The Netflix tech stack includes a set of multiple proprietary technologies, one of which includes a server-driven UI system that simplifies design changes across multiple devices at once. This helps Netflix programmers make visually appealing and cohesive changes to the UI across different platforms. Netflix is also able to gather data on specific devices to improve those platforms as a whole.
- Businesses create proprietary technology in order to generate additional revenues or boost conversion and retention in unique ways. Proprietary technology doesn’t necessarily mean a company owns a patent for it. It can mean they have built something that is difficult to copy and has the potential to generate revenue. Often, when a company builds an internal piece of technology that adds significant value to their business, they’ll often productize it into something external companies can potentially use.
- In conclusion, proprietary technology is what sets the most successful tech companies apart from their rivals. It allows companies to work more efficiently and generate additional revenue. It also can give them that edge in the market by introducing proprietary capabilities that are difficult for their competitors to replicate.
Read Full Article
9 Likes
For uninterrupted reading, download the app