The principle of scarcity and urgency can be applied to your own life to achieve your goals.Scarcity and urgency are your best friends in a business.Political campaigns, like businesses, require strategy and urgency to capture the attention of voters.Stop overthinking and start acting towards your goal.The original advice of missing payments is reckless, but the core principle of creating urgency applies directly to your finances.Set SMART goals, track your spending and stick to a budget to achieve financial goals.Create a sense of urgency with limited-time discounts, promotions, or early bird access.Offer premium content or access to a select group of customers to grab attention.Don't let your message get lost in the noise. Be direct, be clear, and be concise.Every journey starts with a single step. Replace excuses with action.