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Pros and Cons of Social Media Marketing for Business
- Social media grew exponentially from being a digital channel for interacting with others into a powerful digital marketing tool for businesses with over 3.5 billion daily active social media users.
- Social Media Marketing comes with a lot of perks: significantly low cost when compared to other marketing strategies, larger audiences that allow you to reach out to a global audience, no demographic restriction, help businesses that want to get into the international market, and build brand loyalty.
- Social media can be time-consuming and hard to measure ROI. It can also lead to a loss of control because of users like hackers, trolls, and other negative people.
- 64% of digital marketers spend a minimum of 6 hours on Social Media Marketing, and the other 37% spend an average of 11 hours, which is a time-consuming aspect and can lead to zero results or traffic that does not convert into leads or sales.
- It is hard to define the exact ROI of social network marketing. Only 37% have a handle on defining the ROI of their SMM efforts; 35% say they aren’t sure they are correctly measuring ROI; 28% say they don’t know how to measure at all, which makes it hard to make decisions based on it.
- The negative side of social media includes scammers, spammers, trolls, and hackers, which can harm your online credibility.
- Consumers expect all brands to have a social network presence, so remaining conscious and sticking to best practices can make all the difference in generating favorable results for your business.
- Social media marketing allows you to demonstrate your personality to customers and also tell your brand story. It helps you interact with customers, build relationships, show them that you care, and boost your reputation.
- 90.4% of millennials, 77.5% Gen-Z, and 48.2 baby boomers are active social media users, which means that social media marketing is not restricted by demographics such as sex, social status, and age.
- SMM can pass your targeted demographic market and pave new channels for leads generation and sales, and it gives excellent ROI for less financial investment.
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