ProtectMeWell and 1 Finance collaborated to launch a hyper-personalised health insurance rule engine for end consumers.The platform addresses India's 73% health insurance protection gap, aiming to simplify evaluation processes for informed decisions.The initiative, originating from a personal struggle faced by ProtectMeWell's Co-founder, offers transparent and data-driven insurance solutions.The tool, previously a B2B solution, is now extended to individuals, providing personalization and clarity in health insurance selection.