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ADPList’s Newsletter
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Proven design process for the real world
- In this subscriber-only edition, Ted Goas shares his playbook for navigating complex design projects, highlighting real-world challenges and trade-offs.
- The article delves into how design processes can appear neat in theory but often become messy in practice, emphasizing the importance of practical solutions.
- Ted Goas, a seasoned product designer, outlines his approach to discovery, definition, and development stages in design projects.
- He discusses the need for a flexible framework to address ambitious product challenges and shares insights into his design process.
- The article illustrates Dialpad's adaptation of the product design process into a triple diamond model, showcasing the practical application of design frameworks.
- Ted emphasizes the significance of documenting one's design process to ensure consistency and avoid overlooking key elements that may impact designs.
- The discovery phase is highlighted as crucial for setting project direction by defining problem statements, gathering evidence, and aligning team expectations.
- Various activities such as observations, proto-personas, journey mapping, and service blueprints are recommended during the discovery phase to enhance understanding and clarity.
- Contextual inquiry is mentioned as a valuable tool for gaining insights into user behaviors and motivations, essential for designing user-centric products.
- Ted's approach to design process is likened to a toolbox, serving as a reference guide to select appropriate tools and methodologies based on project requirements.
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