Public School 9 (PS9) in Manhattan has unveiled a new visual identity that combines academic strength with playful elements, designed by Billur Eda Bilgi.
The branding reflects the school's focus on growth mindset and exploration while maintaining its academic foundation, inspired by a historic glass mosaic in the auditorium foyer.
The design approach focused on creating a youthful and fun yet reliable image, incorporating playful details like custom illustrations, patterns, and a vibrant color palette.
The visual identity, featuring strong typography and practical applications like signage, clothing, and digital media, successfully captures the essence of the school's values and community.