The US government's Consumer Protection Safety Commission (CPSC) has launched a unique outreach campaign using music to educate young people about safety.
The CPSC's social media specialist, Joseph Galbo, has overseen the campaign, which uses absurdist memes and clunky Photoshop jobs to convey safety messages in an entertaining way.
As part of the campaign, the CPSC has released a five-track EP titled 'We're Safety Now Haven't We: Volume 1', featuring dancehall, electro, and funk-infused songs about safety topics like ATV safety and wearing helmets.
The CPSC aims to engage young people through innovative and creative means to promote safety and avoid complacency in their messaging.