Paris Saint-Germain (PSG) has confirmed allocating a portion of its treasury into Bitcoin, citing a move for the 'Next Generation'.
More than 80% of PSG's fan base is under 34, and the club sees itself as the club of the new generation, similar to Bitcoin's representation of the financial future.
PSG converted part of its fiat reserves into Bitcoin last year and continues to hold it on their books.
The move by PSG aligns with the global trend of corporations and institutions adopting Bitcoin as a long-term store of value, bridging the worlds of global sport and digital finance.