The latest study by SalesFuel reveals insights into America's consumer market trends through AudienceSCAN® 2025, encompassing responses from over 20,000 U.S. adults.
Key findings include a rise in AI adoption, financial concerns among consumers, weight loss medication inquiries, NFL fan behaviors, and energy drink consumption trends.
AudienceSCAN® 2025 offers psychographic profiles for over 1,350 audience segments and introduces new profiles like Gen Alpha parents and frequent fine diners.
The data emphasizes the significance of psychographic insights in creating impactful marketing strategies for marketers, agencies, local media, small businesses, and academic environments.