Publicis Toronto has created Publicis Noveau, a custom typeface blending heritage and modernity in branding and visual identity.Publicis Noveau merges Marcel Bleustein-Blanchet's original type with contemporary design contributions to create a dynamic and evolving identity.The typography choices in Publicis Noveau reflect the agency's commitment to shaping the narrative and embody their philosophy of transformation.The custom typeface exemplifies the power of typography in defining and refining a brand's visual identity.