Publishers Clearing House (PCH) has filed for Chapter 11 bankruptcy protection to shift its focus to digital advertising and shed its legacy businesses.
PCH plans to eliminate its direct mail and online retail shopping and subscription businesses, but will continue awarding prizes to winners nationwide.
The company aims to establish a strong foundation for its future by unlocking the full potential of its digital advertising and consumer insights business.
PCH will continue its sweepstakes, offering free-to-play entertainment and awarding prizes, while receiving debtor-in-possession financing to support day-to-day operations.