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Economic Times

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Purplle makes final close of Rs 1,500 crore funding in round led by Abu Dhabi Investment Authority

  • Omnichannel beauty retailer Purplle has closed its latest funding round at Rs 1,500 crore.
  • The round was led by Abu Dhabi Investment Authority (ADIA) with participation from existing investors Premji Invest and Blume Ventures.
  • New investor Sharrp Ventures also joined the funding round.
  • Purplle aims to leverage technology and data capabilities to provide the best omnichannel experience to its customers.

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