<ul><li>PwC initiates global rebranding amidst internal challenges like layoffs and budget cuts, introducing a new logo with plain orange parallelograms.</li><li>The rebranding move receives criticism from employees and industry observers, pointing out its poor timing and lack of sensitivity during a period of layoffs and restructuring.</li><li>PwC faces discontent from employees as it undertakes cost-cutting measures and layoffs across various countries, impacting hundreds of jobs and ending programs like the tech apprenticeship.</li><li>The rebranding's high cost and focus on external partnerships like the one with Formula 1 have raised concerns among stakeholders, with experts and employees questioning the creative value and prioritization of spending.</li></ul>

PwC faces backlash over costly rebrand amid layoffs and restructuring

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