The gross order value (GOV) of Q-commerce industry in India is projected to reach ₹2 lakh crore by FY28, as per a report by Careedge Ratings.
In FY25, platforms earned ₹10,500 crore in fees and are expected to grow to ₹34,500 crore by FY28 due to increased platform fees leading to higher revenue realization.
Q-commerce players are focusing on profitability and operational efficiency by leveraging advertising, subscriptions, private labels, and tech-led inventory optimization.
India's Q-commerce industry is witnessing rapid growth with only 1% of the country's grocery demand currently shifted to online platforms, fueled by rising disposable incomes and the expansion of dark stores.