Increased competition in the quick commerce sector, led by online retailers like Amazon and Flipkart, is driving up discounts to record levels.
As online platforms compete with similar user experiences, pricing has become a crucial factor, resulting in significant discounting and increased cash burn in the industry.
Average discounts across categories have surged to 20–25% from below 10% two years ago on maximum retail price across various quick commerce platforms such as dairy and groceries.
The intensifying competition with eight major players in the quick commerce space is cited as the primary reason for the escalating discounting trend.