<ul data-eligibleForWebStory="false"><li>Jaguar is facing plummeting sales and readers are discussing how to fix the iconic British brand.</li><li>Suggestions to fix Jaguar include going back to timeless and elegant design, simplifying the lineup with compact, mid-size, and large sedans and crossovers, and adding a sports car as a halo model.</li><li>The proposed lineup would compete with models like Lexus IS, BMW 3 Series, 5 Series, Porsche Cayenne, and Jeep vehicles in terms of size.</li><li>The suggested strategy involves creating luxurious, fun-to-drive, well-priced, and reliable models to attract customers back to showrooms.</li></ul>

QOTD: How Would You Fix Jaguar?

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