Jaguar is facing plummeting sales and readers are discussing how to fix the iconic British brand.
Suggestions to fix Jaguar include going back to timeless and elegant design, simplifying the lineup with compact, mid-size, and large sedans and crossovers, and adding a sports car as a halo model.
The proposed lineup would compete with models like Lexus IS, BMW 3 Series, 5 Series, Porsche Cayenne, and Jeep vehicles in terms of size.
The suggested strategy involves creating luxurious, fun-to-drive, well-priced, and reliable models to attract customers back to showrooms.