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Qualcomm's big chip merge plan paves the way for – wait for it – the return of the Windows Phone

  • Qualcomm is reportedly merging its Snapdragon processors for mobile and PC under one consolidated ‘Elite’ brand.
  • The move brings us closer to more powerful devices that allow users to work on-the-go and then slot a device into a display or keyboard used as a fully-fledged PC when at home.
  • Apple has also been developing chip unification, combining M-series and A-series chips.
  • Qualcomm's powerful Snapdragon X Elite chip has enabled Microsoft to make Windows on Arm-based machines work and we could see Windows Phone return to the market.
  • At Computex 2024, Qualcomm revealed a range of Windows laptops powered by Snapdragon chips.
  • Qualcomm CEO Cristiano Amon called the Snapdragon X Elite chip ‘the most disruptive thing in computing since Windows 95.
  • However, issues with the quality of the Microsoft app store may hold up the process.
  • The merger is likely a branding maneuver to bring better AI performance to Snapdragon phone processors.
  • Finally, it may be Google who realises the next-generation of consolidated processing devices as many Chromebooks already use mobile-standard chips.
  • The Lenovo IdeaPad Duet 5 Chromebook used a Snapdragon 7c chip, very similar to those found in many smartphones.

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