<ul><li>The behavioural gap refers to the difference between investor returns and investment returns caused by emotional decision-making.</li><li>Letting emotions dominate investment decisions can lead to adverse consequences.</li><li>Investors can manage emotions by simplifying their investment choices and hiring an investment coach or advisor who understands behavioural aspects of investing.</li><li>Choosing an investment advisor skilled in financial counselling can improve financial well-being and reduce anxiety arising from market risks.</li></ul>

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