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Economic Times

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Image Credit: Economic Times

Quick commerce firms vie to cash in on Dhanteras

  • Zomato-owned Blinkit, Swiggy Instamart, and Zepto are witnessing a surge in sales of gold and silver coins and other items associated with Dhanteras celebrations.
  • Dhanteras, celebrated on October 29, is considered auspicious for buying gold, silver, or brass items.
  • Blinkit reported an incredible demand for gold and silver coins in Delhi-NCR, while Zepto witnessed a 6x growth in gold coin sales compared to last year.
  • Quick-commerce platforms have expanded their inventory with festival-related products and are experiencing an increase in Diwali gift orders.

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