Zomato-owned Blinkit, Swiggy Instamart, and Zepto are witnessing a surge in sales of gold and silver coins and other items associated with Dhanteras celebrations.
Dhanteras, celebrated on October 29, is considered auspicious for buying gold, silver, or brass items.
Blinkit reported an incredible demand for gold and silver coins in Delhi-NCR, while Zepto witnessed a 6x growth in gold coin sales compared to last year.
Quick-commerce platforms have expanded their inventory with festival-related products and are experiencing an increase in Diwali gift orders.